Lindenwood University

I currently serve as the Creative Director at Lindenwood University in Saint Charles, Missouri. As the director of the university's creative strategy, I spearhead the evolution of our brand by emphasizing contemporary design trends. My role involves generating a wide array of marketing materials, meticulously ensuring consistent branding across both print and web platforms. I oversee a talented team, including Graphic Designers, Photographers/Videographers, and Interns, supporting their professional growth and aligning their efforts with our overarching goals. I also work with our team on large-scale marketing campaigns including Paid Digital Advertising/Social, lead generation to drive enrollment, and out-of-home signage and billboards, ensuring our campaign is cohesive, consistent, and follows our brand guidelines.

Additionally, I provide creative direction for photography and videography projects, coordinating staff involvement to ensure cohesive visual storytelling. Leadership is integral to my approach—I set strategic goals that resonate with the university's values, fostering a culture of innovation and excellence. I don’t have enough space here to share all the names of those involved in the projects below.. But I’d like to give a special shoutout to Peter Colombatto, Julee Mitsler, Joe Sallustio, Amber Bush, Phoebe Pinker, Lyle Schmitz, Orrie Covert, Dr. Porter, Mike Barone, Matt Adams, Jessica Schroer, Alley Bardon, Jason Waack, Jen Wunder, Nate Watson, Donnie Wieland, Carrie Rachal, Emily Sebourn, Paul Huffman and MANY others at Lindenwood University. Without your help, none of these projects would’ve come to fruition.