In collaboration with my creative team, the marketing director, and the VP of Admissions, we developed a groundbreaking campaign that Lindenwood had never attempted before—something truly exciting. With a deep understanding of our target market, we set out to create an inspirational campaign designed to transform the entire look and feel of our brand. Our goal was to spark curiosity and excitement in everyone who encountered our new tagline: “Discover Your Roar.”

This fully integrated campaign included my work in creating a cohesive brand presence across multiple platforms: billboards, paid social media and advertising, organic social media, viewbooks, email headers, and more. It was a comprehensive effort to ensure consistency and impact across all touchpoints. Including video and streaming production done in-house.

In a pivotal moment for higher education, this campaign aimed to ignite the imagination of the next generation and inspire them to see college as a transformative opportunity.